The making of an Apple ‘genius’: Secret training manual reveals tech company’s sales and service techniques

http://www.nydailynews.com/news/national/making-apple-genius-secret-training-manual-reveals-tech-company-sales-service-techniques-article-1.1147042



This article is about Apple training people to become an Apple "Genuis". To become an Apple "Genuis" you go threw a 14 day training process which includes reading the whole manuel cover to cover. You also go through empathy techniques so that if a person that comes in with a bad attitude about the prouduct then they will leave happy.