Social media may be all great to target customers, but a lost medium of direct mail is very import. In a recent survey done by Millward Brown, came to the conclusion that physical advertising will have a bigger impact than social media.
Read more: http://www.businessinsider.com/social-media-rocks-but-dont-forget-about-direct-mail-2012-3?utm_source=readme&utm_medium=rightrail&utm_term=&utm_content=6&utm_campaign=recirc
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