http://www.nytimes.com/2012/04/12/business/media/mike-and-ike-campaign-concocts-a-dispute.html?_r=1&ref=advertisingandmarketing
The Mike and Ike candies are now being sold separate, in order to gain business. The new packages have one name, or the other scribbled out as if by a pen. I wonder how effective their strategy will work?
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