http://www.nytimes.com/2012/01/25/business/media/a-media-lab-will-test-consumers-reactions-advertising.html?_r=2&scp=1&sq=advertising&st=cse
It seems cool but at the same time it seems unneeded. There are more labs else where so you would think they would use this money for something els.. I just hope that it is working for them..
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