http://www.nytimes.com/2012/01/17/business/media/mms-to-unveil-a-new-speaking-role-at-super-bowl.html?_r=2&ref=advertisingandmarketing
Getting a commercial during the Super Bowl is the ultimate way of advertising a product. A huge percentage of Americans watch it with the anticipation of seeing many new commercials, many for products we are already familiar with. The question of whether or not 3.5 million dollars should be spent on a commercial is, in my opinion, definately okay, especially if Mars has the means to do so.
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