Microsoft Acquires MarketingPilot To Bolster Dynamics CRM




Microsoft seems to be back on a mini acquisition spree. It acquired a cloud storage vendor, StorSimple, earlier this week. Today, it made yet another small acquisition, a marketing software company called MarketingPilot. MarketingPilot makes automated marketing solutions which could be integrated with Microsoft’s own offerings like Dynamics CRM.
MarketingPilot offers an integrated marketing management solution for lead and advertisement buying management. It was apparently a quick acquisition and a rather small one.
While Microsoft continues to focus on the Windows 8 launch, it also works to improve its enterprise offerings, which form a major chunk of its overall revenue.
With Dynamics CRM, Microsoft competes with Oracle, SAP and Salesforce.com among others.

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