Friday, October 12, 2012

Superbowl Volkswagen ad's 'Mini Darth' to receive special award from the American Advertising Federation for charity work Read more at http://www.thedrum.com/news/2012/10/12/superbowl-volkswagen-ads-mini-darth-receive-special-award-american-advertising#q29iE4HHfaCLuRgA.99

http://www.thedrum.com/news/2012/10/12/superbowl-volkswagen-ads-mini-darth-receive-special-award-american-advertising



The seven-year-old boy who played ‘Mini Darth’ in the Volkswagen commercial ‘The Force’ is to receive an award from the American Advertising Federation for his charity work.
Max Page, who appeared in the Super Bowl commercial last year, will pick up the special award for his charitable works on behalf of children’s hospitals at the Advertising Hall of Achievement Induction Ceremonies in November.
Page has used his popularity from the advert to lobby for child healthcare, having suffered a heart defect since birth, which saw him undergo open-heart surgery during the summer.

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