http://adage.com/article/special-report-super-bowl/millercoors-sneaks-super-bowl-launch-apple-ale/238793/
The brewer has purchased time on local TV stations in the Great Lakes and Southeast regions for a 15-second ad for Redd's Apple Ale, an apple-flavored malt beverage it began testing over the summer. The Super Bowl spots are the beginning of a major campaign for Redd's, which launches nationally Feb. 1. "This thing is going to come out big, it's going to come out hot, so what better way to goose it than with a big advertising program," MillerCoors Exec VP-Chief Marketing Officer Andy England told Ad Age. "The Super Bowl, regionally, just happens to be part of it
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