Set up your social media with memorable vanity links so when you share them offline, customers can find you easily. This way, when you put your Facebook symbol in your ad, customers can find you easily on Facebook (or Twitter or Foursquare, etc). Getting a vanity URL on Facebook is easy. You request a vanity URL and, unless someone is already using that name, it’s yours. It’s a good idea to claim your vanity URL even if you’re not ready to launch your Facebook page yet — so someone else doesn’t claim it first.
Read More at:
http://www.business2community.com/social-media/integrate-your-social-media-with-offline-advertising-0353118
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