Every year since 1989 USA Today has a support group come in and rate the ads from the super bowl. This helps advertisers see how will they did and where they sand. This year USA Today is adding social media to mix to help with the rating of ads.
Read more: http://www.nytimes.com/2012/02/08/business/media/super-bowl-commercials-rated-by-social-media.html?_r=1&ref=advertisingandmarketing
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