http://www.forbes.com/sites/marcbabej/2012/02/21/people-dont-think-mcds-has-great-food-but-does-it-matter/
The internal tracking system and Sandelman & Associates research say food quality and friendliness at McDonalds ranks below competeition. It ranks high in kid appeal, affordability, and convenience. McDonalds is going to improve the quality of food, partially by the treatment of animals.
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