http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
Target has a system in which every customer is assigned a guest ID number based on credit card number or email address. Depending on what women buy, then can estimate the percentage of how pregnant she is, and then begin sending coupons for things like cribs, diapers, and baby clothing in the mail.
This happened to a young girl in Minneapolis, and her father called in extrememly upset, accusing Target of encouraging the girl to get pregnant. Target apologized, but the father called back soon after to state "things were going on in his house that he was not aware of".
No comments:
Post a Comment