http://www.sacbee.com/2012/10/22/4929326/advertising-age-crowns-king-of.html
After at least five years as the top earner for a 30-second spot in prime time TV, FOX's "American Idol" cedes its number-one position this season to NBC's "Sunday Night Football," according to Advertising Age's annual ranking of prime-time television ad rates. It's been a steady ascent for the challenger, with the two programs sharing the number-one spot in last year's ranking
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