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Tuesday, November 27, 2012
Black Friday may not save November sales
Despite improved traffic, the much-touted Black Friday weekend sales didn’t look like it would salvage November same-store sales for retailers. They surveyed more than 1,000 shoppers, besides store visits. While most stores were very crowded on Thanksgiving night/early Black Friday morning, it’s clear that sales volume is getting shifted with the pie not necessarily growing. Grom’s research showed that Black Friday weekend sales were flat versus last year, with Wal-Mart, Kohl’s and Macy’s the early winners while Target and J.C. Penney Co. were a bit disappointing.
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