Century 21 to Return to Super Bowl for Second Helping

http://adage.com/article/special-report-super-bowl/century-21-return-super-bowl-helping/238244/


Real-estate concern Century 21 is returning to the Super Bowl in 2013 for a second go-round on the marketing roster of the Big Game, according to the Realogy unit's chief marketing officer.  

Century 21 expects to air a 30-second spot early in the third quarter, just a little past the end of the halftime show, said Beverly Thorne, Century 21's CMO. The company plans to soon start discussing creative concepts with its agency, Red Tettemer of Philadelphia, she said. As part of its deal with CBS, which is broadcasting the event in 2013, Century 21 will also be a presenting sponsor of part of the network's pre-game broadcast and have its ads run throughout the day.