Hurricane Sandy Cost Advertisers An Estimated $500 Million

http://www.businessinsider.com/how-hurricane-sandy-cost-advertisers-500-million-todays-ad-brief-2012-11



An analyst at media research firm Pivotal Research Group gave Ad Age estimates of Sandy's monetary toll on the advertising industry. According to Ad Age, senior research analyst Brian Wieser "estimated Sandy will cost the advertising industry about $500 million in lost revenue, due to interruptions in local TV and radio programming and also factoring in decision-making by media buyers in the wake of the storm."

Overlooking the destruction, Living Social and Groupon are still offering deals for Jersey Shore vacations and deals on restaurants that aren't open.