http://www.nytimes.com/2012/01/17/business/media/mms-to-unveil-a-new-speaking-role-at-super-bowl.html?_r=1&ref=advertisingandmarketing
I really don't think that the M&M superbowl comercial is worth that much money. Because who doesn't know and love M&M's already? It might turn out to be a waste of money. Also, I personally am not really into the charectors. I like the chocolate better. So whether they have a Mrs. Brown or not, isn't that big of a deal.
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