welcoming Mrs. Brown to the family

It seems a little belated that they are just now revealing Mrs. Brown after countless years of the other characters. Although I think it's actually perfect timing. To normal people it may seem pretty stupid to spend $3.5 million just for a small 30 second commercial but actually the Super Bowl is a huge deal that Millions maybe even Billions of people watch, that 30 time frame can bring a lot of business back (even though I don't think business was that bad in the first place).