http://www.nytimes.com/2012/02/13/business/media/playstation-vita-offers-a-perpetual-game-inside-or-out.html?_r=2&scp=1&sq=sony%20offers%20users%20a%20perpetual%20&st=cse
I'm not sure if they will be able to reach there intended customers just because of all the technology like phones. I didn't really know 20 year olds played video games i thought it was more of a high school faze... but i think they will be able to sucker in a bunch of high school kids to get it. Gamers are usually pretty dedicated...
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