http://www.nytimes.com/2012/02/13/business/media/playstation-vita-offers-a-perpetual-game-inside-or-out.html?_r=1&scp=1&sq=sony%20offers%20users%20a%20perpetual%20&st=cse
Click the above link, read the article and answer this question: Do you think Sony will be able to reach the target market with advertising for the PlayStation Vita and entice them to purchase and play the product?
I think they will be able to catch a certain area of the gaming community but i don't think they will catch the entire community since phones are starting to be able to do the samething.
ReplyDeleteThis probably won't get very far. It isn't much of an upgrade from their last product, the last Playstation handheld thing(Forgot what it's called), and the PSP before that. They're going to be wasting $50 when they realize that people don't want regurgitated 2008 devices.
ReplyDeleteAlthough I am not in their target market, I feel as that it could be hard to reach their target market. There are some pretty nice things about the PS Vita, like the back up where you left off on the PS3, but the handle gaming market is starting fall because of mobile phone sales. Also, I believe that most handle gaming has started to move towards a younger group of people.
ReplyDeletei think they will be able to reach people who are fairly strictly sony, but i feel this device will not reach the more casual people like those who use there smart phones for games. also there is a kind of secret purchase in this, if you want this to work then you must also have a PS3 if you dont alot of it selling points go down the drain
ReplyDeleteWith the places the company is putting the ads, they are bound to catch the attention of their target market. The world has become so fast-paced and guys have become so involved in the world of video games, they will love the idea of being able to take the game they were working on with them wherever they go and not have to wait until they get home.
ReplyDelete