http://www.nytimes.com/2012/02/13/business/media/playstation-vita-offers-a-perpetual-game-inside-or-out.html?_r=2&scp=1&sq=sony%20offers%20users%20a%20perpetual%20&st=cse
I think that with all the promotions, Sony will be able to reach their target market because lots of people like to play video games.
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