http://www.adweek.com/news/advertising-branding/mms-wins-youtubes-super-bowl-ad-blitz-contest-138418
In the end, it was a shell game.
M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of youtube's 2012 Ad Blitz in which the site's users voted for their favorite commercials from Super Bowl XLVI.
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