Facebook operating chief Sheryl Sandberg launched her own offensive yesterday, touting the social network’s Super Bowl-sized audience in a play to win back Madison Avenue.
In her first big interview since the company’s disastrous public debut in May, Sandberg talked up Facebook’s growing audience and tossed around terms like “user engagement” in her pitch to advertisers.
The social network is nearing 1 billion users, and about half of them visit every day. Last year’s Super Bowl drew a record 111 million viewers.
“Every day on Facebook, we have five Super Bowls, which means you can reach that many people,” Sandberg told CNBC.
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