Top brands are data masters

All of the companies making Interbrand's new list of the world's most valuable brands have made big strides in applying Big Data to marketing outreach. The consultancy credited the Top 100 for “spending the time and money required to understand the role their brand plays in consumers' lives--and they are strategically weaving their brand proposition into every interaction.”

Tech brands scored big in Interbrand's annual ranking, with Apple rising six places to No. 2 and Facebook entering the list for the first time at No. 69. Google (No. 4) overcame Microsoft (No. 5) for the first time based on a 26% rise in its valuation. The worth of the Google brand was estimated at $69.7 billion, not far behind the $77.8 billion registered by the No. 1 brand, Coca-Cola.

http://www.dmnews.com/top-brands-are-data-masters/article/262294/