http://www.nytimes.com/2012/11/14/business/media/babar-king-of-elephants-celebrates-80th-anniversary.html
Follow this link and read the article on Babar the elephant, the childhood character who celebrates his 80th anniversary Post a comment regarding my questions below:
1) What is comfort marketing and what are two other childhood examples?
2) The marketer, Nelvena, plans a three tier strategy to reintroduce Babar to a younger generation. How many tiers of retail outlets are planned? What locations are the top tier? What is the third tier?
3) Do you think the new Babar marketing strategy will work? Why or why not?
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