Thursday, November 8, 2012

Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo! and Samsung recently announced their partnership to create a more engaging TV viewing experience that allows consumers to react to content and advertisements in real time through the combination of Yahoo's Broadcast Interactivity platform and Samsung's 2012 Smart TVs.

http://www.dmnews.com/yahoo-samsung-promote-consumer-engagement-with-interactivity-platform/article/267229/

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