Social media puts world at your ski tips

 The rise of Facebook, Twitter, YouTube, smartphones, radio-frequency identification (RFID) and GPS technology has set off an avalanche of innovative applications geared to attract, engage and retain customers. So crucial is social media to most resorts' brands and bottom lines that many have diverted marketing dollars away from traditional advertising outlets and invested instead in social-media managers, videographers and consultants.  It would seem that no one is now able to survive without a social media