More than half of the users on facebook are female. But the ads seem to affect the males more than the female. 60 percent of the click volume, and has a 58 percent impression volume. Compared to females who only have a 48 percent click volume and a 42 percent impression volume. Females use Facebook to keep existing relationships going, while the males use Facebook to make new relationships. Last year advertisers spent $4 billion dollars, 53 percent of thier budget was targeting men.
http://www.adweek.com/news/advertising-branding/facebook-men-are-cheap-143924
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