http://mediadecoder.blogs.nytimes.com/2012/09/07/visas-ads-to-highlight-an-epic-n-f-l-season/
Visa has a new game plan for its sponsorship of the 2012-13 season of the National Football League.
The new campaign, which is to begin on Sunday, includes the Super Bowl, but it is not the main focus. Rather, the spotlight in the 2012-13 campaign is on offers for fans that range from discounts on video games to a chance to interview an N.F.L. player.
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