Political advertising is taking over television airwaves in battleground states, but complementary online advertising is also ubiquitous and being used by campaigns more than ever before.
Presidential campaigns, especially President Barack Obama's, have been at the forefront of digital political advertising. But this cycle, Congressional campaigns are catching up, using their Internet pitches not only as a fundraising tool, but as a key component of their strategy to target voting blocs
"There's two sides to the story," said Peter Pasi, a Republican digital strategist and executive vice president at Emotive. "Are campaigns reaching out more, are they really recognizing the value of online advertising? Or are the companies that sell advertising reaching out more? I think it's both."
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