Ford's Bold New Social Media Strategy Has Inherent Risks

http://www.businessinsider.com/fords-social-media-strategy-2012-9

At Business Insider's Social Media ROI Conference yesterday, Ford's head of global digital communications director Scott Monty talked about his company's approach to social media.

For the most part, at large companies social media is run out of communications and marketing departments, possibly extending to customer service.
Monty said that Ford's social media plan in coming years will be to move beyond that. "Our priority really is to start taking social across the entire enterprise, not just the usual departments ... to help anybody in the company embrace social."


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