http://www.mediapost.com/publications/article/185088/marketers-slow-to-embrace-hispanic-digital-media.html
Are marketers bad at math?
The question arose in the context of an ID Media-sponsored panel session Thursday that explored Hispanic media issues and the growing Latino population in the United States.
A pair of startling statistics was presented at the opening of the session: 16% of the U.S. population is currently Latino, while only 1% of U.S. marketing dollars are targeted toward reaching that population.
No comments:
Post a Comment