Pork Checkoff steps up its Hispanic marketing efforts

http://www.agriview.com/briefs/livestock/pork-checkoff-steps-up-its-hispanic-marketing-efforts/article_758e146e-13d2-11e2-9c06-001a4bcf887a.html

The growing influence of the Hispanic culture in the United States has prompted the Pork Checkoff to enhance its Hispanic marketing efforts by aligning with the Pork Be Inspired brand campaign.
“Hispanic consumers make up 16.7 percent of the U.S. population, with the percentage continuing to grow,” said Traci Rodemeyer, director of pork information for the Pork Checkoff. “Hispanic consumers love pork, and we want to continue to educate and inspire this huge segment of the population about pork’s possibilities.” The Pork Checkoff looks forward to working with Walmart on more pork promotions, said Rodemeyer, adding that the Checkoff is looking at new ways to connect with Hispanic consumers.