COLUMBUS, Ohio -- Chrysler's most pivotal commercial in recent years wasn't the Super Bowl ad with Eminem in 2011.
And it wasn't this year's Super Bowl ad with Clint Eastwood.
The most important Chrysler commercial in recent years made its debut in June 2010 for the Jeep Grand Cherokee.
Skeptical?
Both Chrysler and Fiat CEO Sergio Marchionne along with John Jay, the global executive creative director for Wieden + Kennedy, agree the commercial for the Jeep Grand Cherokee symbolized a new chapter for the company's products and its marketing. (See it below)
Jay, in a discussion in Columbus, Ohio, this week with Marchionne, said the commercial for the Jeep Grand Cherokee was the most important work that the Portland, Ore.-based agency has done for Chrysler.
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