“All informed decisions demand knowing the good and the bad,” John Geer, chairman of the Department of Political Science at Vanderbilt University, told a group of MTSU students and faculty Tuesday afternoon.
Geer made the comments as part of a one-hour symposium, “Advertising and the 2012 Presidential Election, The Good, the Bad and the Ugly.”
An expert on negative political advertisements, Geer noted that though they have bad and ugly components, negativity in ads can force candidates to be accountable.
“Negative ads are more likely to be specific about the issues of the campaign,” Geer said.
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