News From the Advertising Industry
¶ Travelers Companies, New York, consolidated its account at agencies owned by the Publicis Groupe by shifting media duties like planning, buying and analytics to MediaVest USA, New York, part of the Starcom MediaVest Group, from MediaCom, part of the GroupM division of WPP. Billings were estimated at $100 million. The other Publicis Groupe agencies that work for Travelers are Digitas and Fallon Worldwide.
¶ Unilever, which spends more than $6 billion each year on advertising, completed reviews for its media planning and buying accounts and kept most relationships intact. Mindshare, part of the GroupM unit of WPP, retained local planning and buying in Africa, parts of Asia, Western Europe and North America. PHD, part of the Omnicom Group, kept local planning and buying in other parts of Asia and Eastern Europe. Initiative, part of the IPG Mediabrands division of the Interpublic Group of Companies, retained local planning and buying in Latin America, except Brazil, and other parts of Europe. Worldwide communication planning for products in the food, personal care, home care and refreshment categories was assigned to PHD, as expected Initiative will handle worldwide planning for household care products.
¶ Sun Life Financial, Toronto, said that its United States business group, based in Wellesley Hills, Mass., had selected Doremus, New York, part of the Omnicom Group, to handle its creative and media assignments, which had been handled by the Martin Agency, Richmond, Va., part of the Interpublic Group of Companies. Spending was estimated at $10 million.
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