http://www.csnews.com/top-story-diet_mountain_dew_steps_into_the_spotlight-60608.html
Today Diet Mountain Dew has its own tagline, a marketing manager, and a dedicated budget as well as sponshorship to Dale Earnhardt Jr's NASCAR team. This is leading to sale success where other brands are falling behind. Diet Mountain Dew started in 1988 and became a top 10 soda in 2005.
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