Rascal Flats Supports Hunger Relief

http://www.nytimes.com/2012/03/30/business/media/country-acts-connect-with-outnumber-hunger-a-charity-advertising.html?_r=1&ref=advertisingandmarketing

   The band Rascal Flats is one of the groups of musicians that will be promoted in supermarkets. It is a major in-store marketing effort called Outnumber Hunger. It is a charitable effort to raise $2 million for Feeding America, which is a hunger relief charity. I think it is pretty cool, and it will be good for raising money for charity, for Rascal Flats, for the supermarket, and for General Mills which is a big supporter of Feeding America.