Audi has intorduced their new line of S vehicles, first time ever in history. Debueting the cars during the Superbowl. Knowing a lot of people will be watching, so they knew they would be getting the word out about their cars.
http://www.autospies.com/news/Audi-KIcks-Off-NFL-Season-With-New-Ad-And-Commits-To-Superbowl-XLVII-72332/
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