Tuesday, October 2, 2012

Report: Campaigns overlook Spanish speakers

http://www.huffingtonpost.com/huff-wires/20121001/us-congressional-race-hispanic-advertising/

Overall, the percentage of campaign dollars dedicated to Spanish-language ads has barely increased from the 2008 and 2010 election cycles, even though Hispanics are viewed as a voting bloc growing in size and influence. About 4.6 percent of advertising dollars, or $16 million, went to Spanish-language political ads in the states reviewed.

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