Friday, December 21, 2012

Can we really be shocked?



This article is talking about the Connecticut shooting. They believe he was influenced by videogames and how on them, you get rewarded for the more killing you do. I guess they believed it was from them because he was 20 even though people older than that can play games too.

Behind Mercedes' Super Bowl ad strategy

http://espn.go.com/blog/playbook/dollars/post/_/id/2596/why-mercedes-is-advertising-during-the-super-bowl-with-kate-upton


Despite the high price of advertising time and the high product price point, car brands are finding it worthwhile to advertise in the Super Bowl.

Last year, Honda and Acura spent some big money, not only buying the ads, but using Matthew Broderick and Jerry Seinfeld to attract greater attention.

That car brands think the Super Bowl is worth it isn't all that interesting. What is? The fact that many car brands are trying to accomplish the same thing: lowering the age of their consumer.

Earlier this month, I wrote about how Lincoln would be using the Super Bowl to completely overhaul its brand, which at 60 had the highest average for a car buyer in the industry.

To reach younger car buyers and get people to switch to its brand, Lincoln will roll out a stylish sedan called the Lincoln MKZ, at a low luxury entry point of $36,000.

Now Mercedes-Benz is joining them in the game, unveiling its new CLA, a compact sedan that, at around $30,000, will be the lowest-priced Mercedes on the market.

While Mercedes doesn't quite share Lincoln's issue -- the company has been working on getting younger since 2007 -- over the past couple years, the brand has seen its average buyer age go from 49 to 52

In $18 Million Theft, Victim Was a Canadian Maple Syrup Cartel

http://www.nytimes.com/2012/12/20/business/arrests-made-in-maple-syrup-theft-from-quebec-warehouse.html

Some workers at the warehouse did an incide job to steal 18 million dollars worth of syrup
it came from people called the global strategic maple syrup reserve which is made by part of the canadian cartel.

Top 10 Most Expensive Cars in the World

  10. SSC Ultimate Aero $654,400.


http://www.thesupercars.org/top-cars/most-expensive-cars-in-the-world-top-10-list/

1. Bugatti Veyron Super Sports $2,400,000.
2. Aston Martin One-77 $1,850,000.
2. Pagani Zonda Cinque Roadster $1,850,000.
3. Lamborghini Reventon $1,600,000.
3. Koenigsegg Agera R $1,600,000.
4. Maybach Landaulet $1,380,000.
5. Zenvo ST1 $1,225,000.
6. Hennessey Venom GT Spyder $1,100,000.
7. McLaren F1 $970,000.
8. Ferrari Enzo $670,000.
9. Pagani Zonda C12 F $667,321.
Bugatti Veyron: Most Expensive Car in The World

Retail sales a mixed bag as Christmas gets closer



http://www.kansas.com/2012/12/21/2611579/retail-sales-a-mixed-bag-as-christmas.html



  Retail Business sales right now are dialing down for Christmas. Local owners have this week alone there stores have gotten more business this week. Big chain stores are extending there store hours and giving bigger discounts to draw more people to the stores.
                 



Read more here: http://www.kansas.com/2012/12/21/2611579/retail-sales-a-mixed-bag-as-christmas.html#storylink=cpy

Anticipated Ford Mustang to be 2014 1/2 model

http://www.stangnet.com/2015-mustang/

The mustang has been rumored to completly change their whole look for this 50 year an. model.  It will no longer have a straight axel in the back.  It will also have a turbocharged 2.3l inline four cylinder that produces 310 hp.   The coyote engine will also be twin-turbocharged producing 660 hp.   I would like to see them use the Evo concept where the their are four sky doors.  
Promotional Tie-Ins

Restaurants and grocery stores can tie their promotional activities directly into their advertising campaigns. An ad in a magazine, for example, may include a coupon that readers can clip out and bring to stores for a discount. Television and radio ads can include a promotional code or phrase listeners can use to receive a discount or promotional food item in a store. Online ads can be especially effective when they include printable coupons or coupon codes.

http://smallbusiness.chron.com/advertising-food-industry-10634.html

Advertising Success Increasingly Via Online Marketing

Business people are beginning to find that advertising is much more successful on the internet than most anywhere else.

NASA CONFIRMS THE END OF THE WORLD

With an alien invasion in 2012!


The most unappealing outcomes would arise if the aliens from Planet Zeeba caused harm to humanity.  While aliens may arrive to eat, enslave or attack us, the report adds that people might also suffer from being physically crushed or by contracting diseases carried by the visitors. In especially unfortunate incidents, humanity could be wiped out when a more advanced civilisation accidentally unleashes an unfriendly artificial intelligence, or performs a catastrophic physics experiment that renders a portion of the galaxy uninhabitable.
To bolster humanity’s chances of survival, the researchers call for caution in sending signals into space and to send Alien Search Teams across the planet – to peacefully attempt to connect with the aliens.

Poinsettia Bowl: Defense powers BYU

http://msn.foxsports.com/collegefootball/story/poinsettia-bowl-byu-cougars-beat-san-diego-state-aztecs-122012

BYU beat San Diego State in the Poinsettia Bowl 23-6.

moby dick


:)

Why Rethinking Closing Techniques will Increase Sales

http://www.business2community.com/sales-management/why-rethinking-closing-techniques-will-increase-sales-0360293

The purpose of any closing technique is to get your customer to say ‘yes’.
In selling, this means the process used to bring your customer to a decision, whether that be yes or no. Closing sales is becoming increasingly difficult as customers are now savvier and more assertive than ever before.
In other words, they aren’t as daft as you think. With the help of comparison websites and celebrity customer service ‘Gurus’, consumers know they can source cheaper alternatives to your product/services at the click of a button.
There are six commonly recognised types of closing techniques:
  • The Confirmation Close
  • The Conditional Close
  • The Indirect Close
  • The Direct Close
  • The Assumptive Close
  • The Alternative Close
Although successful in certain situations, not all of these closing techniques will help you close a sale or get your customer to sign onthe dotted line.

Can we really be shocked?

This article is talking about the Connecticut shooting. They believe he was influenced by videogames and how on them, you get rewarded for the more killing you do. I guess they believed it was from them because he was 20 even though people older than that can play games too.

Retail sales a mixed bag as Christmas gets closer

Retail business for local stores was a mixed bag this week, with only a few days left to shop before Christmas.
Nationally, analysts are dialing down expectations for the biggest shopping season of the year, and big chain stores are offering extended hours and bigger discounts in an effort to draw shoppers into their doors in the days leading up to Christmas.

Read more here: http://www.kansas.com/2012/12/21/2611579/retail-sales-a-mixed-bag-as-christmas.html#storylink=cpy

Thursday, December 20, 2012

Jello-O Mayan Commercial Cliffhanger!

http://www.nytimes.com/2012/12/17/business/media/jell-o-ads-aim-at-mayan-calendars-end-tongue-in-cheek.html?_r=0

http://www.youtube.com/watch?v=ItjE3f3clQQ&feature=youtu.be

Be sure to view the follow up on 12-22!  dd

Monday, December 17, 2012

Big East renegades figuring out future

http://msn.foxsports.com/collegebasketball/story/big-east-basketball-schools-continue-to-plot-future-121612

The original founders of the Big East Villanova, Georgetown, St. John's, DePaul, Marquette, Seton Hall, and Providence are going to leave the conference to start a new primary basketball conference and could add teams like Xavier, Butler, Dayton, Creighton, and Gonzaga.

Gun Control on Social Media

People have used social media to talk about the idea of gun control because of all the shootings that have occured over the past week. There have been at least 5 shootings since last Monday and a page started on Facebook by the NRA received 1.7 million likes.

Who's Buying What in Super Bowl 2013

Spots on Super bowl 2013 are selling for 3.7 to 3.8 million dollars each! The Super Bowl is the biggest investment a marketer could make in a single media property all year. That is rather crazy in my opinion.


http://money.cnn.com/2012/12/13/news/economy/retail-sales/


             This article is about how in November retail sales rebounded after superstrom Sandy, they have rose about 0.3%. In December they keep going up.

 

A Political Brawler, Now Battling for Microsoft


http://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?ref=advertisingandmarketing&_r=0

Mark penn a political man who battle for clinton is now helping microsoft. Microsoft is trying to bash google in which pinn is trying to help them do. They say google is polluting.

MillerCoors Sneaks Into Super Bowl

http://adage.com/article/special-report-super-bowl/millercoors-sneaks-super-bowl-launch-apple-ale/238793/

The brewer has purchased time on local TV stations in the Great Lakes and Southeast regions for a 15-second ad for Redd's Apple Ale, an apple-flavored malt beverage it began testing over the summer. The Super Bowl spots are the beginning of a major campaign for Redd's, which launches nationally Feb. 1. "This thing is going to come out big, it's going to come out hot, so what better way to goose it than with a big advertising program," MillerCoors Exec VP-Chief Marketing Officer Andy England told Ad Age. "The Super Bowl, regionally, just happens to be part of it

Truant officer: Mental health issues are surprising cause of many chronic truancy cases

http://www.annarbor.com/news/truancy-issues-in-ann-arbor-washtenaw-county-mental-health-role/

Padgett is the truant officer at Ann Arbor Public Schools, although he's not particularly fond of the title. Often, families think he's some sort of cop, there to haul their children off to school or to ticket them for skipping.
But Padgett doesn't put students in the back seat of his car, nor does he issue tickets or report students to the court system. In fact, Padgett said surprise house calls, like this one, are rare, and reserved for those kids with severe, ongoing truancy problems — or "the chronic cases."

Lets talk gun control!

http://www.denverpost.com/breakingnews/ci_22186077/hickenlooper-shifts-position-more-gun-control-measures?source=rss_emailed

Hickenlooper referances the Aurora shooting.  Duscussions are rumored to start in January amongest politicians.

Packers clinch crown, bring playoffs back to Lambeau

http://www.packers.com/news-and-events/article-1/Packers-clinch-crown-bring-playoffs-back-to-Lambeau/9e623d0e-d835-4822-9fa2-b2c439e890f2

CHICAGO—A couple of months ago, the Packers appeared to be playing for a wild-card spot in the playoffs. Following Sunday’s 21-13 win over the Chicago Bears, the Packers are NFC North Division champions with their sights set on a first-round playoff bye.

“This is the first step for us,” Head Coach Mike McCarthy said following the win. “We know we’re in the tournament. Now we fight for the seed

Retail sales up 0.3% in November

Retail sales climbed 0.3% in November from the previous month as consumers increased spending on cars and electronics. Sales at gas stations saw the biggest declines last month, reflecting a fall in gasoline prices in November. November's estimate of $412.4 billion in retail sales was a 3.7% increase over the same month in 2011.

Online Meets Offline

Set up your social media with memorable vanity links so when you share them offline, customers can find you easily. This way, when you put your Facebook symbol in your ad, customers can find you easily on Facebook (or Twitter or Foursquare, etc). Getting a vanity URL on Facebook is easy. You request a vanity URL and, unless someone is already using that name, it’s yours. It’s a good idea to claim your vanity URL even if you’re not ready to launch your Facebook page yet — so someone else doesn’t claim it first.

Read More at:

http://www.business2community.com/social-media/integrate-your-social-media-with-offline-advertising-0353118

Tuesday, November 27, 2012

Chrysler's 'Halftime in America' 2012 Super Bowl ad named to top 10 commercials of year by Adweek

http://www.freep.com/article/20121126/BUSINESS0103/121126045/Chrysler-s-Halftime-America-2012-Super-Bowl-ad-named-top-10-commercials-year-by-Adweek?odyssey=tab%7Ctopnews%7Ctext%7CAuto%20news

Chrysler's 'Halftime in America' commercial which aired during the 2012 Super Bowl was named as one of the top 10 commercials of 2012 by Adweek magazine.

Celebrities' sponsors get safety net

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10844490
Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments going bad with disgrace, non-appearance and lack of performance.
As the sponsors of shamed cyclist Lance Armstrong abandon him in droves, insurance brokerage Apex General is offering local sporting organisations and film-makers protection for the value of their sponsorship.Disgraced cyclist Lance Armstrong was dumped by sponsors Nike and Anheuser-Busch and others after the US Anti-Doping Agency banned him from the sport for life and ordered that his Tour de France titles be stripped.
The exact value of his deals with the two companies is not known, but Nike is the biggest spender on athlete endorsement deals in the world, with its annual report showing it has signed commitments for $3.2 billion worth of endorsement deals over the next five years

How to Avoid a Dud Social Media Campaign



http://www.business2community.com/social-media/how-to-avoid-a-dud-social-media-campaign-0340722


This article is about how to avoid a campaign or ad from being bad. The six tips that they give are pull, don’t push, know your audience, don’t be besotted with numbers, content is king, engage and converse, and measure and improve.

Chrysler's 'Halftime in America' 2012 Super Bowl ad named to top 10 commercials of year by Adweek

http://www.freep.com/article/20121126/BUSINESS0103/121126045/Chrysler-s-Halftime-America-2012-Super-Bowl-ad-named-top-10-commercials-year-by-Adweek?odyssey=tab%7Ctopnews%7Ctext%7CAuto%20news


Video showing top ten ads, video in link.

Facebook Rises on Advertising Revenue Growth Potential

 http://www.bloomberg.com/news/2012-11-26/facebook-rises-on-revenue-growth-potential-san-francisco-mover.html

Facebook rose to the highest price in four months after an analyst at Sanford C. Bernstein & Co. said that investors have been underestimating sales growth potential for the world’s largest social network.
The shares gained 8.1 percent to $25.94 at 4 p.m. in New York, the highest close since July 26. The stock has declined 32 percent since an initial public offering in May.
Marketers' Black Friday celebration begins early, ends late

http://www.dmnews.com/marketers-black-friday-celebration-begins-early-ends-late/article/269462/

Most mature aged job seekers dissatisfied with recruiters

Many job seekers over 45 feel that they aretreat badly.  75% wont even put their age on their resume because of how badly they are treated.
Conclusion: dont grow up and dont get old (not thatt 45 is old)

Utah Tunnel Tourism

http://www.thecoolhunter.net/ads

San Francisco’s Bay Area Rapid Transit (BART) riders face an unexpected scene at the Montgomery Street Station. With a clever 3D illustration, the station’s tunnel is reborn as one of Utah’s scenic icons – the Delicate Arch in Arches National Park – Watch commuters experiencing the installation.

This ad is part of the Utah Office of Tourism’s (UOT) $2.2 million regional spring/summer Utah Life Elevated® campaign and it will stay in place till the end of June. It was created by UOT’s ad agency of the record for the past seven year, Salt Lake City-based Struck. The extensive regional campaign includes network TV commercials, digital outdoor, online display and social media promotion.

Struck executive creative director Steve Driggs explains that the forced-perspective feel of the tunnel installation started with a 3D illustrator scanning the entire tunnel in all of its dimensions, and continued with the scans being plotted based on GPS coordinates in a 3D architectural rendering program. The result does give experiential advertising a cool, new dimension. - Tuija Seipell

Holiday shopping boosting retail sales, jobs and economy

http://www.wokv.com/news/news/local/holiday-shopping-boosting-retail-sales-jobs-and-ec/nTGKL/


Sales from this past holiday shopping weekend are slightly higher than expected by the Florida Retail Association.

Black Friday may not save November sales

Despite improved traffic, the much-touted Black Friday weekend sales didn’t look like it would salvage November same-store sales for retailers. They surveyed more than 1,000 shoppers, besides store visits. While most stores were very crowded on Thanksgiving night/early Black Friday morning, it’s clear that sales volume is getting shifted with the pie not necessarily growing. Grom’s research showed that Black Friday weekend sales were flat versus last year, with Wal-Mart, Kohl’s and Macy’s the early winners while Target and J.C. Penney Co. were a bit disappointing.

Friday, November 16, 2012

Cabrera, Posey win MVP awards

http://msn.foxsports.com/mlb/story/detroit-tigers-miguel-cabrera-san-francisco-giants-buster-posey-voted-AL-and-NL-MVPs-111512

Detroits Miguel Cabrera won the AL MVP award and the Giants Buster Posey won the NL MVP award.

Lamborghini P300 Urraco

http://www.lambocars.com/archive/jalpa/p300s.htm

This is the base model to what is now the Gallardo.  It was produced from 1970-74. 

Social media puts world at your ski tips

 The rise of Facebook, Twitter, YouTube, smartphones, radio-frequency identification (RFID) and GPS technology has set off an avalanche of innovative applications geared to attract, engage and retain customers. So crucial is social media to most resorts' brands and bottom lines that many have diverted marketing dollars away from traditional advertising outlets and invested instead in social-media managers, videographers and consultants.  It would seem that no one is now able to survive without a social media

Marketing Gold: Consumer-Made Ads

http://www.strategy-business.com/article/re00214?gko=ffdd8


Major companies are now finding out that user made commercials or commercials off of user ideas are marketing gold. A person not in the business of marketing may have more creative ideas then the marketing board at the company.

Cracker Jack Meets Red Bull!!??

http://www.tvweek.com/blogs/tvbizwire/2012/11/omg-cracker-jack-meets-red-bul.php

PepsiCo's Frito-Lay is putting some more pop in its Cracker Jacks, reports Advertising Age, continuing, "A new line extension called "Cracker Jack'd" will hit stores soon, including a caffeinated variety called Power Bites that is drawing criticism from a health-advocacy group that fears the snack might make little Johnny a bit too hyper."

Baby Wanted: Desperate Couples Advertise for Children on Craigslist

http://dillman-advertisingandretail.blogspot.com/

After years of taking fertility medication to try to have a baby, Tracey and Dan Citron of Minnesota decided to post an ad on Craiglist, saying they were interested in adopting a child. Tammy Nelson, a mother-to-be, responded to their ad, and now they have a healthy little boy named Ben.

Let the Judges Come

http://www.comicsalliance.com/2012/11/14/judge-dredd-white-house-petition/

American's petition for a futuristic, dystopian 'Judge Dredd' style legal system to overtake our current one.

https://petitions.whitehouse.gov/petition/establish-new-legal-system-motorcycle-riding-judges-who-serve-police-judge-jury-and-executioner-all/QS9sBWBc?utm_source=wh.gov&utm_medium=shorturl&utm_campaign=shorturl


Buffalo defense stuffs Miami in 19-14 win

http://sports.yahoo.com/news/bills-lead-dolphins-13-7-022300635--nfl.html;_ylt=Aq518bs_MPE7dBNxT2ygWYM5nYcB;_ylu=X3oDMTRsaDZnZmljBG1pdANMSVNUUyBNaXhlZCBMaXN0IEZQIEhlYWRsaW5lcwRwa2cDNjc5ZDc4MmItYWRkNi0zYzU5LTk5ZTItMjQ1OGM2MmY0Y2UxBHBvcwM1BHNlYwNNZWRpYUJMaXN0TWl4ZWRMUENBVGVtcAR2ZXIDOTM2NWMwNjAtMmZjOC0xMWUyLTlmYmQtNWRlNmFlYzgzMjg5;_ylg=X3oDMTFpNzk0NjhtBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDBHBzdGNhdANob21lBHB0A3NlY3Rpb25z;_ylv=3
buffalos win!

Activision’s ‘Call of Duty’ Posts $500 Million in Retail Sales

There was more than $500 million in retail sales from “Call of Duty: Black Ops II” in the first 24 hours of the game’s release. The performance makes a game in the “Call of Duty” series the biggest entertainment release for the fourth straight year. Sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and“Star Wars,” the two most successful movie franchises of all time.

Wednesday, November 14, 2012

Super Bowl Ads, Near $4 Million Each, Are Almost Sold Out

http://www.hollywoodreporter.com/news/super-bowl-ads-4-million-389805

There is about 5% of inventory left for Super Bowl advertising. CBS expects to sellout at around $225 million in revenue.

Rance Crain Named to Advertising Hall of Fame

Mr. Crain joins an elite group dubbed the "magnificent seven" by the judges' council that will be inducted in a ceremony April 29, 2013 in New York. His fellow inductees include Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Philip H. Knight, co-founder and chairman-Nike; Bob Giraldi, film director and president-Giraldi Media; Byron E. Lewis, founder and chairman emeritus of UniWorld Group; Gerry Rubin, co-chairman of RPA; and Bob Scarpelli, former chairman and chief creative officer of DDB WorldwideIn addition to these seven, an organization is being inducted as well: McDonald's. This is the fourth year AAF is honoring a corporate nominee and the award for McDonald's will be accepted by Don Thompson, president-CEO. AAF President-CEO James Edmund Datri said McDonald's is being cited for its "extraordinary impact on the industry, unwavering commitment to community service, and universally recognized global strategy that has made it an American and global icon." The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held Monday, April 29, 2013, at the Waldorf-Astoria hotel in New York
http://adage.com/article/news/rance-crain-named-advertising-hall-fame/238286/

A New Coronation for the King of the Elephants

Babar the loveable kids elephant has his 80th anniversary this year.  his first story was published in 1933 in english.  in honor of Babar's anniversary they are now doing a campaign for him

Woman files class action lawsuit against Frito-Lay for marketing genetically-modified snacks as 'all natural'



Many major food manufacturers have been on a kick to jump on the "all natural" bandwagon, with all sorts of processed food products now claiming to be healthy and free of artificial and synthetic ingredients. However, one such company, Frito-Lay, is the subject of a new class action lawsuit that pegs the company for illegally marketing its snack products, which are loaded with genetically-modified (GM) ingredients, as being natural.

Represented by Milberg LLP of Los Angeles, Calif., Julie Gengo of Richmond, Calif., recently filed a class action lawsuit against Frito-Lay alleging that its snack products are fraudulently labeled. Frito-Lay Sun Chips and Tostitos products are made with GM vegetable oils and potentially even GM corn, but they are both labeled as being "All Natural." But GMOs are not all-natural ingredients, and are, in fact, admittedly synthetic, which makes any product that contains them unnatural.


  http://www.naturalnews.com/034576_Frito-Lay_GMO_class_action_lawsuit.html#ixzz2CCyODu3G

Retail Sales Hurt by Hurricane



http://www.nytimes.com/2012/11/15/business/economy/retail-sales-hurt-by-hurricane.html?_r=0


             This article is about the retail sales falling because of Hurricane Sandy. The sales dipped 0.3%, and vehicle sales have dropped 1.5%. They expect the retail sales to rebound in November though.

Super Bowl Ads, Near $4 Million Each, Are Almost Sold Out

http://www.hollywoodreporter.com/news/super-bowl-ads-4-million-389805


The average price of a superbowl slot is closing in on $4 Million, now at $3.8 Million, that 4 mark isnt to far.

Porsche Cayenne Turbo S

http://www.kenrockwell.com/porsche/cayenne-turbo-s/index.htm

This suv produces over 500 hp. It has a 0-60 of just 4.8 seconds. It does this all while keeping its Porsche luxury.

The Joker...Arrested?

17-year old walks into Century Boulder Theater. Initially charged with Inciting the Violent Actions of a Third Party (felony charge), attempted murder, conspiracy to commit terrorism among other felony charges, Boulder DA broke it down to  just 5 counts of Misdemeanor Menacing.

Read More at:

http://www.nydailynews.com/news/crime/colo-teen-arrested-menacing-moviegoers-article-1.1200535

Investing Advice for the Small-Business Owner

http://www.nytimes.com/2009/06/16/business/smallbusiness/16investing.html?ref=personalfinance&_r=0

Talking about how small buisness owners need a little help investing. The author has a couple of friends that almost lost everything when trying to invest. The author uses this article to show that you should use a profetinal investor.

Five New Reasons to Connect with Visit Philly's Social Media

http://www.sacbee.com/2012/11/13/4982882/five-new-reasons-to-connect-with.html

/PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) continues to aggressively develop its social media initiatives, breaking into the newest and most effective platforms and continuing to refine its current properties. Recent developments include a uwishunu.com feed for Google Field Trip, a fun Visit Gay Philly Facebook promotion and new Instagram accounts.
"GPTMC embraced social media early on, and we continue to adapt and grow with it as new technologies are introduced," says Meryl Levitz, president and CEO, GPTMC. "Best of all, we're seeing that our social media fans are acting on what they read. In fact, in a recent survey of 1,000 fans and followers, 73% of respondents said they attended an event or visited an attraction they learned about through one of our social media properties."

Read more here: http://www.sacbee.com/2012/11/13/4982882/five-new-reasons-to-connect-with.html#storylink=cpy

Retail Sales Hurt by Hurricane

http://www.nytimes.com/2012/11/15/business/economy/retail-sales-hurt-by-hurricane.html?_r=0

Retail sales fell in the United States in October for the first time in three months as superstorm Sandy slammed the brakes on automobile purchases, suggesting a loss of momentum in spending early in the fourth quarter.
Sales dipped 0.3 percent, the Commerce Department said on Wednesday, after an upwardly revised 1.3 percent increase in September that was previously reported as a 1.1 percent rise.

Retail Sales in U.S. Decrease for First Time in 4 Months

October’s slowdown comes after the prior two months marked the best back-to-back retail sales showing since at least late 2010. Part of the jump in purchases during that period was the result of households snapping up Apple Inc.’s new iPhone 5. Support also came from car and light truck sales, which climbed in September to a 14.9 million pace, the fastest in more than four years. The main reason why all the sales dropped is because hurricane Sandy.

ADVERTISING A New Coronation for the King of the Elephants

http://www.nytimes.com/2012/11/14/business/media/babar-king-of-elephants-celebrates-80th-anniversary.html

Follow this link and read the article on Babar the elephant, the childhood character who celebrates his 80th anniversary   Post a comment regarding my questions below:

1) What is comfort marketing and what are two other childhood examples?
2) The marketer, Nelvena, plans a three tier strategy to reintroduce Babar to a younger generation. How many tiers of retail outlets are planned? What locations are the top tier?  What is the third tier?
3) Do you think the new Babar marketing strategy will work?  Why or why not?

Monday, November 12, 2012

freddy's is hiring


Hi David-

I hope that things are going well for you and your students.  There is a lot of action is taking place across the street from your office and we are working diligently towards a December 4th opening to the public. Construction is going very well, however, we are not able to begin the interview process inside of the physical restaurant until Monday Nov 19th. That said, I have found another temporary office space to use for the week prior to the 19th. Beginning on Monday Nov 12th, we will be conducting interviews at an office located at 150 E 29th, Suite 154. It is located in the Palmer Gardens office building located in the SW corner of the intersection of 29th and Garfield. We will be in that office from Monday Nov 12th through Saturday Nov 17th between the hours of 10 am until 6 pm. Beginning Monday Nov 19th, we will be interviewing inside of the restaurant located at 3479 Mountain Lion Drive between the same hours of 10 am to 6 pm.

We would love to meet your students and discuss the possibility of employment with Freddy's.  I enjoy meeting motivated young people, and am confident that your students are just the candidates we are seeking.  These individuals are extremely valuable to our organization and the caliber of the candidate is very important.  We work hard to establish a very positive work environment in which all team members are valued and their contributions are rewarded.  I feel that this opportunity will be a great fit for many of your students.

I would be happy to drop off a flyer for your classroom describing the location and hours of our temporary employment office.  Please let me know if this is a possibility. Again, we look forward to meeting your students and to assembling the best hospitality team in town.

Thanks again for reaching out to us!

Talk soon,

Mark Siffring
[ mailto:freddysloveland@yahoo.com ]freddysloveland@yahoo.com

New England Patriots survive late scare from Buffalo Bills, hang on for 37-31 win

http://www.nydailynews.com/sports/football/patriots-survive-late-scare-beat-bills-article-1.1200374



Ryan Fitzpatrick threw into the end zone to the open man. Unfortunately for the Bills, that man was Patriots safety Devin McCourty.
That easy interception with 23 seconds left decided the game the way every other Buffalo game at Gillette Stadium has ended — with a New England victory.
On a day of dreadful defense by both teams, the Patriots held on for a 37-31 win over the surprisingly tough Bills on Sunday despite allowing 35 first downs, Buffalo's most ever and the most ever allowed by New England.


Were the Romney and Obama TV Ads a Total Waste?



http://www.thedailybeast.com/articles/2012/11/09/were-the-romney-and-obama-tv-ads-a-total-waste.html

The approximate number spent on television advertising is $1 Billion in the concluded presidential campaign, the question is what, if any effect of these ads had on the outcome. The leading person seems to be that President Obama’s decision to define Governor Romney as a rich, out-of-touch elitist last summer helped carry him to victory. Of course, if Romney had won, the story would have been his genius to air ads late in the campaign and turn the election in his favor.

2010 Mansory Cyrus Specifications

http://www.conceptcarz.com/vehicle/default.aspx?carID=17931&i=2

The tuned version of an Aston Martin features a v12 engine and a 6 speed transmission.  It puts out 470 hp.  Only 15 coupe models have been produced, probably because it cost $600,000.

Century 21 to Return to Super Bowl for Second Helping

http://adage.com/article/special-report-super-bowl/century-21-return-super-bowl-helping/238244/


Real-estate concern Century 21 is returning to the Super Bowl in 2013 for a second go-round on the marketing roster of the Big Game, according to the Realogy unit's chief marketing officer.  

Century 21 expects to air a 30-second spot early in the third quarter, just a little past the end of the halftime show, said Beverly Thorne, Century 21's CMO. The company plans to soon start discussing creative concepts with its agency, Red Tettemer of Philadelphia, she said. As part of its deal with CBS, which is broadcasting the event in 2013, Century 21 will also be a presenting sponsor of part of the network's pre-game broadcast and have its ads run throughout the day.

To Succeed in Sales, Suspend Your Self-Interest

selling stuff isn't about the salesperson, the items being sold or the store. its about the buyer.  to get them to want to buy you need them to feel like they are holding all your attention and that what they want is in your personal interest

Built-in advertising: The Windows 8 feature you haven't heard about

http://www.techspot.com/news/50772-built-in-advertising-the-windows-8-feature-you-havent-heard-about.html

Windows 8 has been one of the most anticipated and talked about tech launches of 2012. Discussions intensified as the operating system neared and for the most part, everything went off swimmingly for Redmond. Sure there was the post-RTM update ahead of Microsoft’s October 26 release date but there’s something else with Windows 8 that most aren’t yet aware of: built-in advertising.

Manning, defense lead Broncos over Panthers 36-14

http://sports.yahoo.com/news/manning-defense-lead-broncos-over-212237859--nfl.html

Retail sales expected to stumble

http://www.forexrazor.com/Analysis/Main/articleType/ArticleView/articleId/333276/Retail-sales-expected-to-stumble.aspx

retail sales are expected to drop

To Succeed in Sales, Suspend Your Self Interest

Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it. Do not be a doormat, self-sacrificial, or a martyr in any way. But referring that customer to a competitor when their product is a better fit often builds long-term trust, because it’s clear you’re an honest broker. If you find yourself constantly referring clients to a colleague but don’t receive any referrals back, take a careful look at the situation. It’s fine if you don’t have anyone to refer, but I want to make sure it’s not a lack of confidence. But believing that good things will happen if you help others doesn’t mean you can slack off on the business end. Ultimately, the secret to sales is recognizing what you can control – and what you can’t.

40% chance of owning an Iphone if you're a teen.

http://www.todaysiphone.com/2012/10/if-youre-a-teen-in-the-us-theres-a-40-chance-you-own-an-iphone/

It’s no secret that Apple’s gadgets are popular amongst today’s youth, but I can’t help but be impressed when I see hard numbers demonstrating just how much reach Apple has with the teenage demographic. According to Piper-Jaffray’s semi-annual survey of 7,700 teenagers here in the US, a whopping 40% of participants reported iPhone ownership. What’s more, an even larger 62% checked off the box stating that their next smartphone will be Apple-made, compared to just 22% of respondents anticipating an Android purchase in near future

Thursday, November 8, 2012

40% chance of owning an Iphone if you're a teen.

http://www.todaysiphone.com/2012/10/if-youre-a-teen-in-the-us-theres-a-40-chance-you-own-an-iphone/

It’s no secret that Apple’s gadgets are popular amongst today’s youth, but I can’t help but be impressed when I see hard numbers demonstrating just how much reach Apple has with the teenage demographic. According to Piper-Jaffray’s semi-annual survey of 7,700 teenagers here in the US, a whopping 40% of participants reported iPhone ownership. What’s more, an even larger 62% checked off the box stating that their next smartphone will be Apple-made, compared to just 22% of respondents anticipating an Android purchase in near future.

Samsung Galaxy S III passes iPhone in popularity, but it may not last


It seems those snarky Samsung ads are working. According to data from Strategy Analytics,the Samsung Galaxy S III was the world’s hottest smartphone in the third quarter. The phone shipped 18 million units to the 16.2 million in shipments from Apple’s iPhone 4S.
Neil Shah, a senior Analyst at Strategy Analytics, said in a statement that it’s the first time that the Galaxy S III has taken the top spot in the market ,with 11 percent share overall.

Finally, Some Good Economic News: Gun Makers See Sales Boom After Election

http://www.theblaze.com/stories/finally-some-good-economic-news-gun-makers-see-sales-boom-after-election/

The gun sales boomed yesterday.  They will most likely do so today too.  The smith and wesson holding corporation stock went up over 9%. 
Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo! and Samsung recently announced their partnership to create a more engaging TV viewing experience that allows consumers to react to content and advertisements in real time through the combination of Yahoo's Broadcast Interactivity platform and Samsung's 2012 Smart TVs.

http://www.dmnews.com/yahoo-samsung-promote-consumer-engagement-with-interactivity-platform/article/267229/

How To Make A Pop-Up Shop POP!

pop up shops can be very productive with teens and many large companies make these so as to increase sales.  they do this with clothes, jewelry, and perfume.

Budweiser to release a stronger beer

http://www.foxnews.com/leisure/2012/11/07/budweiser-to-release-stronger-beer/


Anheuser Busch InBev plans to introduce Budweiser "Black Crown" in early 2013 that will have 6 percent alcohol by volume (ABV), surpassing the 5 percent ABV in regular Budweiser. Advertising Age describes the brew -- part of "Project 12" in which brewmasters at 12 breweries created their own small-batch "tribute" beers -- as a "golden amber lager" that is "distinctively smooth and beechwood finished."

Freddie's

http://www.freddysusa.com/

Amazon to Go Head-to-Head With Netflix, Slates Test of Monthly Fee Plan


http://www.tvweek.com/blogs/tvbizwire/2012/11/amazon-to-go-head-to-head-with.php


              This article is about Amazon trying to compete with Netflix. They are going to this by charging less than Netflix and Hulu to stream movies and tv shows. Amazon is going to charge a new pricing so they can compete with Netflix more and get more customers.






Outdoor Ads Done Right

A list of people who got creative with outdoor ads just a few years ago.

http://www.toxel.com/inspiration/2010/07/23/creative-outdoor-advertising/

Amazon to Go Head-to-Head With Netflix,

http://www.tvweek.com/blogs/tvbizwire/2012/11/amazon-to-go-head-to-head-with.php

Amazon.com is positioning its video-streaming service to compete more directly with Netflix and Hulu by testing a $7.99 monthly subscription plan, reports Advertising Age.

Sandy knocks retail sales down nearly 20 percent

Superstorm Sandy knocked off nearly $4 billion of retail sales last week in the hard-hit Mid-Atlantic and Northeast region, nearly 20 percent of the usual total, according to a figures released Tuesday by a retail data service.

Tuesday, November 6, 2012

Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads

Fans only have until November 16th to submit there Doritos commercials for the Superbowl. The winner will have a chance to work with Michael Bay on the next Transformers as well as a chance at $1 million dollars.

http://finchannel.com/Main_News/Business/118813_Doritos_Brand_Issues_Last_Call_for_Consumers_to_Create_Super_Bowl_Ads/

teens with lesbians parents get better grades!

http://www.nydailynews.com/news/national/teens-better-students-lesbian-parents-study-article-1.1196995

Two teens hold up signs supporting their mothers during a gay rights rally in Los Angeles in 2009. A new study suggests that teens living with two moms tend to do better in school.

Teens with lesbian parents tend to do better in school and lead happier lives, a new study suggests.

Researchers found that 17-year-olds with two moms had high school GPA averages of A-minus to B-plus, according to the study, entitled “Adolescents with Lesbian Mothers Describe Their Own Lives.”

The teenagers also had strong family bonds and described their moms as good role models.

“These kids were planned and their lesbian mothers were very engaged in parenting,” Nanette Gartrell, lead researcher for the Williams Institute of UCLA study, told CBS Las Vegas.

Gartrell and her colleagues tracked 78 participants for a period of 26 years before publishing their results in the Journal of Homosexuality.

“At the end of high school, the teens tell us that they have excellent grades, feel connected to their families and friends, and admire their parents,” she added.

The researchers also found that the teens were comfortable telling friends that their parents are lesbian.

“They teach me to be accepting of all people on this earth, no matter what differences they may have,” wrote one of the 38 adolescent boys surveyed, according to the study.

Gartrell said she was pleased by the results.

“As a psychiatrist, I can say that these are the types of child-rearing outcomes that every parent hopes for,” she said.

Can You Make The Endless Political Ads Stop Before The Universe Explodes?

http://www.sacbee.com/2012/11/06/4964159/can-you-make-the-endless-political.html

/PRNewswire/ -- Banking that America has a huge headache from round-the-clock divisively negative political advertising, Asq.US, an Ann Arbor technology firm, has engaged crowdfunding platform Fundly to help take the money out of politics without a constitutional amendment.
The social network technology firm is seeking to raise $95,000 to enable it to turn its beta software into an enterprise, scalable, and mobile platform of one-person one-vote democracy that will function independently of big money's political influence. To learn more, visit http://fundly.com/putting-representation-back-into-democracy.

Read more here: http://www.sacbee.com/2012/11/06/4964159/can-you-make-the-endless-political.html#storylink=cpy

Read more here: http://www.sacbee.com/2012/11/06/4964159/can-you-make-the-endless-political.html#storylink=cpyThe social network technology firm is seeking to raise $95,000 to enable it to turn its beta software into an enterprise, scalable, and mobile platform of one-person one-vote democracy that will function independently of big money's political influence. To learn more, visit http://fundly.com/putting-representation-back-into-democracy.

Read more here: http://www.sacbee.com/2012/11/06/4964159/can-you-make-the-endless-political.html#storylink=cpy

Three reasons Obama will win; three reasons Romney will win

http://www.latimes.com/news/politics/la-pn-2012-presidential-election-obama-romney-20121106,0,7496153.story



Romney:
Economic performance: Yes, optimism is on the rise, but there’s no denying that a majority of Americans believes the country is headed in the wrong direction and doesn’t have confidence that Obama’s economic policies will fix it. With the economy as the issue that the great majority of voters consider their top priority, Republicans have argued that wavering voters in the end will come down on the challenger’s side. The most recent Pew Research Center survey showed Obama with a slight edge, but also showed that the number of voters who said they might yet change their minds was enough to switch the outcome

Obama:
Latinos: For at least a decade, Karl Rove and other Republican strategists have warned that the party risked failure if it could not find a way to reach out to the country’s fast-growing Latino population. Instead of doing so this year, Mitt Romney ran a primary campaign that stressed hard-line positions against illegal immigration. The goal was to outflank Texas Gov. Rick Perry, and it succeeded, but at high cost. (And ultimately, Perry did so poorly that he might have lost anyway.)

Montana Man Killed by Grizzlies

http://news.yahoo.com/montana-man-killed-grizzlies-202059734--abc-news-topstories.html
A 24 year old trainer was mauled to death Sunday while cleaning the Animals of Montana grizzly bear enclosure in Bozeman.

Colorado Election 2012: Live Updates On Obama, Mitt Romney And The Critical Swing State

http://www.huffingtonpost.com/2012/11/06/colorado-election-2012_n_2040586.html?utm_hp_ref=elections-2012

Colorado is a swing state with 9 electoral votes.  Pulls show Obama is favored in Colorado by only a couple percent. 

Political Ads Swarm Televisions In California

every one was bombarded yesterday with political commercials yesterday in california

What's 'The L'? The 2016 Super Bowl That the Industry Is Already Circling

http://adage.com/article/special-report-super-bowl/l-2016-super-bowl-industry-circling/238127/

The 50th superbowl already has advertisers worrying about what to do. This being the 50th anniversery this would be the biggest celebration until superbowl 100. Advertisers are expected to ramp up and and all ads.

Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads

http://finchannel.com/Main_News/Business/118813_Doritos_Brand_Issues_Last_Call_for_Consumers_to_Create_Super_Bowl_Ads/

Fans have until November 16th to send in their Doritos commercial ideas . The top two commercials will be aired during this years Super Bowl.
Consumer Spending Sees Slight Uptick as Incomes Climb

Consumer spending in the U.S. climbed more than forecast in September as incomes grew, a sign the biggest part of the economy was picking up as the quarter drew to a close.
Household purchases, which account for about 70% of the economy, rose 0.8%, the most since February, after a 0.5% gain the prior month, a Commerce Department report showed today in Washington. The median estimate in a Bloomberg News survey of 71 economists called for a 0.6% rise. Incomes rose 0.4%, the most since March.
The economy expanded at a 2% annual pace in the third quarter, helped by a pickup in household purchases as an improving housing market boosted confidence. At the same time, growth remains limited and unemployment elevated, Federal Reserve policy makers said last week, one reason they maintained their plan to buy bonds and keep interest rates low.

More than $1 billion in TV ads have carpet-bombed key states

http://www.washingtontimes.com/news/2012/nov/4/more-than-1-billion-in-tv-ads-have-carpet-bombed-k/
One million ads. More than $1 billion. Ten battleground states.
Those eye-popping figures tell the story of the 2012 presidential campaign TV ad blitz — never before has so much money been spent on so many commercials aimed at so few voters.
Television ads were the primary communications tool for the campaigns of President Obama and his Republican challenger Mitt Romney, despite the gradual but persistent shift of viewers from television to the Internet.
While both teams maintained a robust social media presence and used online ads for micro-targeting voters based on their reading and shopping habits, nothing came close to the campaigns’ investment in the kind of 30- and 60-second TV spots that have defined presidential campaigns for nearly half a century.
“Fewer people are witnessing the onslaught than ever before. The ones that are are getting carpet bombed,” Ms. Fowler said.
A newly empowered spate of independent groups helped contribute to the glut, investing millions in their own TV advertising to influence the 2012 contest.
A series of federal court rulings, including the landmark Citizens United Supreme Court decision in 2010, significantly eased campaign finance regulations, freeing corporations and wealthy individuals to spend money to influence politics.


How Much is Your Vote Worth?

http://www.slate.com/articles/technology/future_tense/2012/11/political_ads_online_how_much_are_romney_obama_spending_on_your_vote_interactive.html

Slate.com has created an online survey to show you how valuable your vote is and how much it is worth at the above link.

U.K. October Retail Sales Fall as Britons Cut Spending, BRC Says

http://www.bloomberg.com/news/2012-11-06/u-k-october-retail-sales-fall-as-britons-cut-spending-brc-says.html

U.K. retail sales fell in October as weak consumer confidence caused Britons to curtail spending, the British Retail Consortium said.
Sales at stores open at least 12 months, measured by value, dropped 0.1 percent from a year earlier, the London-based trade group said in an e-mailed report today. Sales rose 1.5 percent the previous month, the strongest in nine months.

More than $1 billion in TV ads have carpet-bombed key states

One million ads. More than $1 billion. Ten battleground states. Those eye-popping figures tell the story of the 2012 presidential campaign TV ad blitz — never before has so much money been spent on so many commercials aimed at so few voters. While both teams maintained a robust social media presence and used online ads for micro-targeting voters based on their reading and shopping habits, nothing came close to the campaigns’ investment in the kind of 30- and 60-second TV spots that have defined presidential campaigns for nearly half a century.

Thursday, November 1, 2012

Super Bowl XLVII – New Orleans

http://www.nflgridirongab.com/2012/10/30/super-bowl-xlvii-new-orleans/

New Orleans will be hosting this years Super Bowl and has a great chance of hosting it from now on.

2013 Audi A8 6.3 Sedan L W12 quattro Tiptronic Specs And Features

http://autocar-zone.com/2013-audi-a8-6-3-sedan-l-w12-quattro-tiptronic-specs-and-features

This car has 6.3 L W12 that produces 500 hp.  It has a 6 speed tiptronic transmission and gets 14 mpg city and 21 mpg highway.  It costs $134,500 new. 

TV Ad: United States owes China

http://youtu.be/JlkLhVo3PbY

In this political ad China owns America, and they are talking about how The U.S. fell.

Colorado 4-Year-Old Is Tired Of 'Bronco Bama' And Mitt Romney

http://www.huffingtonpost.com/2012/10/31/colorado-4-year-old-is-ti_n_2048867.html
With less than one week to go before Election Day, it's safe to say that many Americans feel a bit of election fatigue. At the Al Smith dinner earlier this month, even President Barack Obama joked that "sometimes it feels like this race has gone on forever."
But out of the mouths of babes we often get the truth and, like so many of us, this Fort Collins 4-year-old is ready for this election season to end.
"I'm tired of Bronco Bama and Mitt Romney," A teary-eyed Abigael tells her mother in the video.
Evans told 9News that she and her daughter were listening to NPR when Abigael starting tearing up.
"That's why you're crying?" Elizabeth asks to which Abigael starts to cry and cough. "It'll be over soon, Abby. The election will be over soon, okay?"
Abigael then tries to get a hold of herself and responds to her mother with a tearful, "Okay."
Elizabeth Evans posted this video yesterday to her YouTube account after the young girl heard "one too many mentions of the election," Evans describes on her YouTube page.
Hang in there Abigael -- just a few more days, just a few more days.

Texas newborn survives cold night stuffed in handbag

http://www.nydailynews.com/news/crime/abandoned-texas-newborn-discovered-police-article-1.1195102


A newborn boy survived a frigid night stuffed in a handbag after his mother abandoned him outside a home on a dead end street in Corsicana, Texas.
The tiny baby was still attached to the umbilical cord. He had been wrapped in a pillowcase and towel and then placed in the handbag. He was left for dead in temperatures that dropped into the 40s, said authorities in the town located southeast of Dallas.


Advertising Age Crowns King of Prime Time Ad Rates

Monday Night Football beats American Idol in the most seen tv show for the first time in five years

Spending For Halloween


http://www.csmonitor.com/Innovation/Tech-Culture/2012/1031/Happy-Halloween!-Wait-Americans-spend-how-much-on-candy

the average American spending $79.82 this year on decorations, costumes, greeting cards, and a whole lot of candy.

Super Bowl XLVII – New Orleans

http://www.nflgridirongab.com/2012/10/30/super-bowl-xlvii-new-orleans/


New Orleans is going to be hosting the 2013 superbowl now for the 10th time, tied with Miami for the most superbowl hosts. Some of the greatest games have been played in New Orleans.

Verizon's New Ad Campaign Is a Load of Half-Truths

Why is Verizon Wireless telling half-truths in its latest advertising campaign? It does make the company look better than its competitors, but here's the problem: When customers realize what they're led to believe is only a half truth, they will be very upset with Verizon. Verizon is not lying. Still, it is telling only half the truth, and the result leads customers to believe something that isn't true. Verizon is trying to make customers think it offers better and faster service. In fact, if customers knew the whole truth, Verizon's ads would have no selling power. Instead, they would hurt Verizon because they would destroy the trust the company has built over the years. Customers want speed. They don't care how a carrier provides it. Different networks can use different technologies to achieve the same goal. Customers don't think one is better than the other. Customers don't really care what a technology is called. They want performance -- and Verizon is not the only carrier to offer performance. From the customer's perspective, what really matters is which network offers the fastest service where you spend the most time. The bottom line is, if the network you use has been updated where you spend time, you will have the highest speed. If not, you won't. Period.

Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War

http://www.nytimes.com/2007/02/05/business/media/05adcol.html?ref=stuartelliott&_r=0

The commercials were reflecting violence to the audiences during the last super bowl. They were giving an image of war the the ongoing one in iraq.

Hurricane Sandy Cost Advertisers An Estimated $500 Million

http://www.businessinsider.com/how-hurricane-sandy-cost-advertisers-500-million-todays-ad-brief-2012-11



An analyst at media research firm Pivotal Research Group gave Ad Age estimates of Sandy's monetary toll on the advertising industry. According to Ad Age, senior research analyst Brian Wieser "estimated Sandy will cost the advertising industry about $500 million in lost revenue, due to interruptions in local TV and radio programming and also factoring in decision-making by media buyers in the wake of the storm."

Overlooking the destruction, Living Social and Groupon are still offering deals for Jersey Shore vacations and deals on restaurants that aren't open.


Advertising Age Crowns King of Prime Time Ad Rates

http://www.sacbee.com/2012/10/22/4929326/advertising-age-crowns-king-of.html

After at least five years as the top earner for a 30-second spot in prime time TV, FOX's "American Idol" cedes its number-one position this season to NBC's "Sunday Night Football," according to Advertising Age's annual ranking of prime-time television ad rates. It's been a steady ascent for the challenger, with the two programs sharing the number-one spot in last year's ranking

Read more here: http://www.sacbee.com/2012/10/22/4929326/advertising-age-crowns-king-of.html#storylink=cpy

Politicians hurt the economy to help the economy...


The avalanche of advertising that comes with the political season will end soon, followed by a period of uncertainty. That is a key finding of the latest STRATA quarterly survey of leading advertising agencies. While TV stations are seeing an influx of spending by agencies, 47% of media buyers polled say their clients are waiting until after the elections to advertise in order to avoid competing with political buys. The finding suggests advertisers are concerned about future costs.
The latest findings demonstrate a significant shift from the second quarter when a majority of agencies polled were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections.

Read more at:


Read more here: http://www.sacbee.com/2012/10/31/4952119/strata-survey-political-cushion.html#storylink=cpy

U.S. Retail Sales Rose in October

http://online.wsj.com/article/SB10
001424052970204712904578092511880940032.html

retail sales grew during the month of october

Capitalizing on Disaster

http://www.nytimes.com/2012/11/01/business/media/marketers-ride-the-coattails-of-a-storm-not-all-successfully.html?_r=0

We'll do a group read on this article- As we read, do you think its appropriate for companies to use disasters such as hurricane sandy for sale opportunities? Be prepared to discuss.

Tuesday, October 30, 2012

‘Paranormal Activity’ Targets Latinos in New & Future Thriller

Similar to the presidential candidates catering to Latinos for votes, Hollywood wants to cash in on the multi-million dollar Hispanic marketing power. With a strong opening by the super-creepy found-footage movie Paranormal Activity 4 this past weekend – much of it bolstered by Latino audiences – Paramount Pictures is seeking to capitalize on this unexpected fan base.

Read more: http://latino.foxnews.com/latino/entertainment/2012/10/22/hollywood-targets-latinos-with-horror-thriller-paranomal-activity/#ixzz2An2xpkSp

advertising relearned for mobile

http://www.nytimes.com/2012/10/29/technology/advertisers-refine-mobile-pitches-for-phones-and-tablets.html?pagewanted=all&_r=0

Obama Campaign to Respond to Romney’s Ohio Jeep Ad


http://www.businessweek.com/news/2012-10-29/obama-campaign-to-respond-to-romney-s-ohio-jeep-ad

            This article is about a tevivison commerical in Ohio about Governer Romney moving Chrysler Group LLC moving Jeep production to China and saving American jobs. The tv commerical is causeing people false impressions because it's not the whole story. Today in Ohio, President Obama is supposed to respond to what he is saying what Mitt Rommeny is saying by a tv commerical.

CNN Poll: Romney 50% – Obama 49% in Florida

http://politicalticker.blogs.cnn.com/2012/10/29/cnn-poll-romney-50-obama-49-in-florida/?hpt=po_t1

According to a CNN/ORC International poll released Monday, 50% of likely voters in the Sunshine State say they are backing Republican nominee Mitt Romney, with 49% supporting President Barack Obama. The former Massachusetts governor's one point margin is well within the survey's sampling error.
"The results are unchanged from a one-point margin for Romney in mid-October, except for each candidate gaining a percentage point and the number of truly undecided voters dwindling away to almost nothing," says CNN Polling Director Keating Holland.
The survey indicates that there is a slightly larger pool of persuadable voters, often called "uncommitted voters" in this election cycle.
"Roughly five percent of Florida's likely voters say they are truly undecided or have a preference but have not completely made up their minds. Those are the voters in whose hands rests the outcome in the Sunshine State - and possibly the national outcome as well," adds Holland.
According to the poll, a large gender gap has re-opened in Florida, with 55% of men supporting Romney and 54% of women favoring Obama. Generational and income gaps appear as well, with Obama doing better among younger and lower-income voters and Romney ahead among those 50 and older and among those making more than $50,000 per year.

Nonsensical political advertising

http://www.marshallparthenon.com/opinion/nonsensical-political-advertising-1.2785703#.UI_aOm_R4zc


This article is just about how much lies are being used on both sides of the political ad campaign. They are both using unlawful tactics to get votes. I personally don't like either.

mitt romney style

http://www.youtube.com/watch?v=yTCRwi71_ns
just a funny video that peoplpe made about mitt romney to the song gangnam style by psy. it has innapproiarte words but it is just funny to me

Romney vs Big Bird

Obama commercial in response to the Romney and Big Bird battle. "Its not Wall ST you have to worry about, its Sesame Street!" Big Bird says thay he does not need the government substidies, Sesame Street have some of the biggest companies sponsoring him.



http://www.youtube.com/watch?v=ttGG9KdUwM8

Ron Paul + A scary quote for everyone to see

http://www.youtube.com/watch?v=W1ggQXs3ygM&feature=fvwrel

Uses strong words.  Heres a QUOTE that everyone needs to see by the way:

 Some even believe we are part of a secret cabal working against the best interests of the United States, characterizing my family and me as 'internationalists' and of conspiring with others around the world to build a more integrated global political and economic structure - one world, if you will. If that's the charge, I stand guilty, and I am proud of it."
David Rockefeller

Mitt Romney: Right Choice

http://usatoday30.usatoday.com/news/politics/political-ad-tracker/video/822110/mitt-romney-right-choice

Romney attacking Obama saying that he would just send a welfare check to those who needed it and not make them work for it while Romney would make them work for it

We Can't Afford Four More Years

http://www.youtube.com/watch?v=IGm47IIRQhc

This political add is talking about how we can't afford four more years of obama being president. He wants the middle class to pay for the poor. He also wants to cut the military which is keeping us safe.

"Get Real" - Obama for America TV Ad

http://www.youtube.com/watch?v=L8L-2_DvFtY&list=PLCB3CADEDB895EAC5&index=1&feature=plpp_video

Obama for America TV Ad: "Firms"

https://www.youtube.com/watch?v=Ud3mMj0AZZk&noredirect=1
A tv ad for "Obama for America"

Political Commercial

http://www.flackcheck.org/taking-down-the-worst/2012/how-much-of-the-deficit-is-obamas-fault/

Decide His Future: Vote 2012

http://www.youtube.com/watch?v=FdHc_fXtsj0&noredirect=1
they are appealling to peoples emotions.

Recent Political Ads

http://usatoday30.usatoday.com/news/politics/political-ad-tracker/index

Recent Political Ads of the campaign

political ad

http://www.youtube.com/watch?v=I40wjpk3JVg&noredirect=1

Most Recent Campaign Ads

http://usatoday30.usatoday.com/news/politics/political-ad-tracker/most-recent

Democrats for Democrats

http://www.youtube.com/watch?v=trPn8sNOvYA
http://www.youtube.com/watch?v=mB7I0vpwT7M&NR=1&feature=endscreen&noredirect=1
http://www.youtube.com/watch?v=faI9dqY08Mc&noredirect=1

I think this pro-Obama commercial is creative and a good way to bring in those who supported Clinton but currently do not support Obama.

Political ads make a run for the border

While a record-breaking $3.3 billion is expected to be spent nationwide on political ads this season, relatively little of that cash is flowing into the Twin Cities TV market. But it's boom times for Minnesota stations in smaller markets along the borders of battleground states Wisconsin and Iowa. Campaigns have spent less than expected in the Twin Cities because President Obama appears to have a sizable lead in the metro. At one point, it looked like the Twin Cities' reach into its eastern neighbor would generate cash on the Minnesota side, just as it did during the attempt to recall Wisconsin Gov. Scott Walker last spring. They predicted earlier this year that the Twin Cities' "political heat" would be a six out of 10. About 25 percent of the station's advertising comes from political groups. While one might think many are fed up with the barrage of ads, Martinson said the KIMT phone lines have not been lit up by frustrated viewers.

Some powerful 2012 Political Ads

http://www.youtube.com/user/v4sa

http://www.youtube.com/watch?v=LcaSvgSvWxI&noredirect=1

http://www.youtube.com/watch?v=ubaVPCaDb1I

http://www.youtube.com/watch?v=ubaVPCaDb1I


Friday, October 26, 2012

Train or Plane? More Travelers Choose Both

http://www.nytimes.com/2012/10/23/business/airlines-and-rail-lines-form-partnerships-for-travelers.html?_r=1&ref=businesstravel

European countries people usual would choose to take a train as much as flying. To travel over there the trains go a lot farther than ours and are used more often. We usualy prefer a plain i think i t would be cool to try a train.

Do Political Ads Actually Work?



http://www.npr.org/blogs/itsallpolitics/2012/10/26/163652827/nine-states-near-unlimited-cash-a-flurry-of-ads

        Both democrats and republicians spend 1 billion on the ads that they run for the Presidential race. From April to October the ads have shown to be negative in a 7 to 1 ratio. In a report it says that even though there are alot of the policitical commericals people aren't compilteley tunning out of the commericals. As long as voters are still undecided the tv ads will continue to run.

2012 Lotus Evora S

http://www.leftlanenews.com/new-car-buying/lotus/evora-s/#

This car has a sourced 3.5L toyota V6 that has a supercharger added to it.  It can produce 345 HP at 7000rpms.  It only costs $76,100.  It gets 16 MPG city and 32 MPG highway.  

Giants play small ball to win Game 2

http://msn.foxsports.com/mlb/story/san-francisco-giants-madison-bumgarner-beat-detroit-tigers-in-world-series-game-2-102512

The Giants beat the Tigers last night 2-0 to take a two games to none World Series lead. Game 3 will be Saturday in Detroit

Deranged nanny allegedly kills two children.

http://www.nydailynews.com/new-york/mass-stabbing-west-side-article-1.1192419

A deranged nanny savagely murdered a media executive’s two young kids inside a posh upper West Side apartment Thursday — and then slit her own throat in a botched suicide attempt, police said.

The children’s mother, Marina Krim, walked into her W. 75th St. apartment about 5:25 p.m. and found a scene of unimaginable horror: her 6-year-old daughter and 2-year-old son lying motionless in a blood-soaked bathtub. Each had multiple stab wounds.

On the floor beside them was the kids’ critically injured nanny, Yoselyn Ortega, and the kitchen knife she used to carry out the heinous attack, police said.

Read more: http://www.nydailynews.com/new-york/mass-stabbing-west-side-article-1.1192419#ixzz2APeLHQKA

Whole Foods caught in GMO marketing deception, false advertising - here's the proof


A bombshell investigative video just released by Infowars.com has exposed what can only be called false and misleading advertising by Whole Foods. It all began when InfoWars reporters Aaron Dykes and Melissa Melton visited Whole Foods last week to try to find out what customers thought about Whole Foods stores selling so many unlabeled genetically modified foods. That fact was recently admitted by Whole Foods in its own blog post.

As you can see in the video, some customers were shocked to discover that Whole Foods sells GMOs in their store. The majority of Whole Foods customers, it turned out, had no idea the company was selling GMO.

While talking with customers on camera, Aaron Dykes and Melissa Melton were approached by a Whole Foods executive named Libba Letton. She handles investor relations with Whole Foods, and she's also in charge of food safety. In an on-camera interview, she admitted that Whole Foods stores do sell unlabeled GMOs, but her justification for that was that stores everywhere are selling unlabeled GMOs.

http://www.naturalnews.com/037467_Whole_Foods_marketing_fraud_GMO.html


http://tv.naturalnews.com/v.asp?v=A6D9F56EC3D67EB38801CCAACE10D645

Victimization Tied to Teen Suicidal Thoughts

Teens who are harassed by  caretakers or by peers or who were sexually assaulted are more than twice as likely to consider suicide as those who are not victimized, researchers found.
In a study assessing the effects of multiple forms of victimization on teens' suicidal ideation, being the target of parental maltreatment , sexual assault , and peer victimization  were significantly associated with suicidal ideation, according to Heather Turner.
Teens who had been polyvictimized -- those exposed to seven or more types of harassment -- in the past year were nearly six times as likely to think about suicide (OR 5.81, 95% CI 3.09 to 10.15), they wrote online in the Archives of Pediatrics and Adolescent Medicine.

for more information: http://www.medpagetoday.com/Pediatrics/GeneralPediatrics/35489

Another Die Hard Movie

http://www.movieinsider.com/m7390/die-hard-5/

A new Die Hard is coming out in 2013 it is Called A Good Day To Die Hard