The ad starts with a series of grainy images: a highway overpass, an oil refinery and a sign for I-75 in Detroit.
“I got a question for you,” the narrator says. “What does this city know about luxury, huh?”
So begins the two-minute spot that introduced Chrysler’s “Imported from Detroit” campaign, which premiered last year at the Super Bowl.
The Columbus native whose firm produced the campaign says the Chrysler spots were the result of an unusual partnership with an automaker that was willing to take risks.
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