Monday, October 8, 2012

News From the Advertising Industry

http://www.nytimes.com/2012/10/08/business/media/news-from-the-advertising-industry.html?_r=1

Travelers Companies, New York, consolidated its account at agencies owned by the Publicis Groupe by shifting media duties like planning, buying and analytics to MediaVest USA, New York, part of the Starcom MediaVest Group, from MediaCom, part of the GroupM division of WPP. Billings were estimated at $100 million. The other Publicis Groupe agencies that work for Travelers are Digitas and Fallon Worldwide.

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