Tuesday, October 2, 2012

More Creative By the Minute

Back on 2008 Obama became the first person to use this very experimental form of political advertising...


Let's say you're pushing 115 mph on the highway, racing neck and neck with a Chevy Camaro — in an online video game, of course.
Right as you're pulling into the lead, you notice a billboard pop up on your TV screen. Early voting has begun? Voteforchange.com? Whoa, keep your eyes on the road!
This is Need for Speed: Carbon, one of 18 games that the Obama campaign advertised in during the 2008 campaign. This year, President Obama is back at it, running ads in Madden NFL 13, on the free online game site Pogo.com, and in mobile games likeTetris.
As political ads ramp up on TV, video games are also seeing a spike in political messages. But it's not just the president who's injecting politics into game consoles.


Read more at:

http://www.northcountrypublicradio.org/news/npr/162103528/presidential-campaigns-rock-the-gamer-vote

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