Starbucks is advertising their new coffee machine. It is capibale of producing brewed coffee, espresso and espresso-based drinks such as lattes all in one machine. This machine, called the Verismo, will not me sold in just Starbucks stores, but also at Williams-Sonoma, Sur La Table, Bed Bath & Beyond and Macy's, as well as speciality retailers abroad.
Verismo "allows us to come at marketplace with the positioning of having all your favorite Starbucks beverages, no matter what they are, available on one machine," said Mr. Davenport, senior VP-marketing at Starbucks.
http://adage.com/article/news/starbucks-ad-blitz-triple-duty-coffeemaker/237632/
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