http://www.washingtonpost.com/blogs/on-small-business/post/business-tips-how-to-get-the-most-out-of-your-online-advertising-dollars/2012/09/24/097f5d90-041a-11e2-9b24-ff730c7f6312_blog.html
Target exactly the audience you want
With the prevalence of social media in today’s world, there are countless places to market your business. Before throwing money at the various channels, you need to look at your business’ specific circumstances to find where your best ROI will come from. Are you a startup in a crowded space? Try using very targeted Facebook ads and promoted tweets to reach customers that aren’t already being engaged by your bigger competitors.
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