New Porsche Identity

http://www.porsche.com/microsite/911/usa.aspx
The 911. Our identity. A truly distinctive design. Technology that was born on the race track. Emotional impact that has been standard since 1963.

For the future, and for you, we had to completely recreate the 911. The result: no fewer than 90% of all 911 components are either new or have been fundamentally revised. This is our approach to the preservation of tradition. Precisely how we do justice to the legend of the 911.