The Hashtag Election

The 2012 party conventions were a kind of coming-out party for Twitter as a political advertising platform.

At good $60,000 dollars was spent on an online campaign from the Republican party attempting to sell themselves via Twitter using the Hashtag "#Forward2012"

Peter Greenberger, who heads Twitter's Washington sales office, saw the trend coming from a long way off. "The Republican primary debates, with spin room occurring in real time," offered the first hint that the platform was poised for a breakout in the 2012 election cycle, he said. 

"We want our message to float in front of that audience. It's really powerful for us," a Republican representative says.

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http://www.nationaljournal.com/tech/selling-the-hashtag-election-20120911