Facebook is looking to tap into a new revenue stream of forgetful friends by launching a service that is integrated with birthday reminders.
Rolling out starting today in the U.S., Facebook Gifts will be integrated with birthday reminders so that users will see notifications urging them to give gifts to people with upcoming birthdays, and users will also be able to send gifts from their friends' timeline pages. It works by first letting the buyers browse through the selection of gifts (currently a hodgepodge including $35 cupcake orders from Magnolia Bakery and a $5 Starbucks gift card). Once they've made a selection, the recipients get an alert and provide a shipping address.
Then the buyer enters credit card information to make the payment.
Ka-ching! Facebook gets a credit card number, a street address and a host of other identifying information it currently doesn't have about its users.
http://adage.com/article/digital/facebook-launches-gifts-crafty-data-play/237483/
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