http://www.clickz.com/clickz/column/2206111/the-5-most-important-elements-of-a-holiday-social-media-strategy
Title explains all.
The 5 Elements are:
1. Promotion: rich posts across social networks.
2. Engagement: experiences that drive amplification and consideration.
3. Amplification: build momentum cross social networks.
4. Conversion: collect valuable data and social purchase intent
5. Analysis: measure and optimize.
Keep this formula in mind as you plan your holiday campaigns and get ready for the most exciting social marketing season yet.
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